If it costs more, it must sound better — right?

That’s the line audiophiles have been sold for decades. High price tags wrapped in luxury marketing often suggest that great sound can only be bought at higher prices. From watches to cars, prestige has long been tied to status — and audio has too often been placed in that category.

But here’s the truth. Better sound isn’t about spending more. It’s about spending smarter.

Why This Myth Exists

For years, traditional audio brands leaned on distribution chains — distributors, dealers, and retail markups — that inflated prices long before speakers ever reached your living room. Add in glossy marketing campaigns, and suddenly a “premium” label became more about price perception than real-world performance.

The result? Many enthusiasts came to believe that only the most expensive gear could deliver truly great sound. But that equation doesn’t hold up anymore.

Engineering, Not Exclusivity

Great sound comes from smart engineering and meticulous craftsmanship. That’s what makes the difference between “good enough” and truly moving.

What listeners actually hear comes from:

• Rigid HDF cabinets that keep resonance out of the way, leaving only the performance.

• Precision-engineered drivers that reveal detail and nuance across every genre.

• Crossovers tuned for balance, so instruments and voices flow naturally together.

The payoff is music and movies that feel alive, clear, and effortless. It’s proof that remarkable sound is the product of engineering and design — not just a higher number on the box.

Real Customers, Real Comparisons

Thousands of Arendal owners around the world already know the truth: performance doesn’t have to be overpriced. Time and again, owners compare their 1723 systems to competitors costing far more — and realize the 1723 delivers the refinement and impact they thought only came with a bigger price tag.

You don’t have to settle for less. And you don’t have to overspend.

Great Sound. Fair Price. No Compromise.

The myth that “more expensive = better” has had its time. You deserve flagship-level engineering, materials, and performance — delivered at a price that makes sense. Because in audio, the only thing that should be exclusive… is the experience.

brian’s Speakers – 1723 THX Series in BLACK matte

• 1723 Tower THX
• 1723 Center THX
• 1723 Surround THX
• 1723 Height S

“You never get a second chance to make a first impression!”
Well, Arendal Sound has absolutely knocked it out of the park with first impressions and truly delivered on all levels. 

– Ambassador Brain, US